Macesport

Macesport was the UK's largest independent sports agency. My role as head of creative content and account manager covered everything from day-to-day content for clients, through to longer-form editorial pieces, media strategies and press management.

The challenge was maintaining creative quality under tight turnarounds, consistently producing content that looked intentional regardless of how quickly it needed to go out.

Content Production

Hands-on experience producing and directing shoots and social content with major brands and talent — including shoots with Gary Neville and a production for Quest TV. Every shoot required pre-production planning, on-the-day directing, and a fast post-production turnaround to meet broadcast and social deadlines.

Communications

Media liaison across a wide network of outlets including BBC Radio 4, Sky Sports, and more. Responsibilities included organising press events, handling talent logistics, distributing press releases, and conducting and arranging media interviews.

Account & Team Management

Account manager for a portfolio of clients, including managing a media partnership between LSH Auto UK and British Athletics. Led and collaborated within teams to deliver integrated content strategies across social, press, and digital channels.

Digital Marketing & Strategy

Integrated new branding into website builds and created social media ad strategies to drive awareness and generate web traffic and sales — including work for OMT Training.