Spox is a sports brand built around passion, performance, and authenticity. The brief called for content that captured not just the product, but the culture and community spirit surrounding it — real people, real stories.
Our shoots demanded flexibility and speed without compromising the visual quality the brand required. The approach was documentary-style at its core: following subjects in their natural environment, capturing genuine emotion. However, I still made a style guide and visual cues/mood boards were in place to make sure I could properly execute on the day.
The grade was kept cool and contrast-heavy to reflect the energy of the brand — a look that feels aspirational without drifting into the generic. The final films delivered on all fronts: brand content that works as both a marketing asset and a genuine piece of storytelling.
Alongside content capture, I'm now leading Spox's Meta (Facebook & Instagram) ad strategy — producing the creative and setting up and managing the campaigns from the ground up. This is live and already in motion.
Early results have been strong. The Race Day Sock Bundle campaign is returning a 5.85x ROAS at a cost per purchase of £8.22, well inside the £10 target and comfortably clear of the 1.80x break-even point. On the B2B side, the Custom Socks lead campaign is seeing a 28.8% hook rate on its creative, nearly three times the target benchmark, with a healthy 1.25% click-through rate.
Buy the Bundle — Ad
Custom Socks — Ad
Spox Brand Film
Spox Run Club
Gallery