Spox is a sports brand built around passion, performance, and authenticity. The brief called for content that captured not just the product, but the culture and community spirit surrounding it — real people, real stories.
Our shoots demanded flexibility and speed without compromising the visual quality the brand required. The approach was documentary-style at its core: following subjects in their natural environment, capturing genuine emotion. However, I still made a style guide and visual cues/mood boards were in place to make sure I could properly execute on the day.
The grade was kept cool and contrast-heavy to reflect the energy of the brand — a look that feels aspirational without drifting into the generic. The final films delivered on all fronts: brand content that works as both a marketing asset and a genuine piece of storytelling.
As well as content capture I'm also currently in the process of helping Spox with their Facebook Ads strategy and content.
Spox Brand Film
Spox Run Club
Gallery